While searching for a full-time design role, I’ve been working as an in-store shopper at Whole Foods Market. This position has provided me with a valuable perspective on the company’s branding, from in-store displays and product packaging to marketing materials. A notable perk of this role is witnessing firsthand the ongoing changes and improvements in product designs and packaging.

Inspired by this, I embarked on a personal project to reimagine Whole Foods Market's advertising with a trendier aesthetic. My goal was to explore how the brand’s visual identity could evolve to reflect a more contemporary style, similar to the approach seen at Erewhon, a grocery store renowned for its high-profile celebrity collaborations and premium pricing.