Florida Spine & Pain Institute sought a logo rebrand to align with their expanding business and to project a more professional image. The objective was to design a new logo featuring a more legible shield, updated fonts, and refreshed colors. The new design would retain their signature green as an accent while adopting a more serious tone.

The concepts developed included teal shields with an integrated spine curvature (with one exception). Teal was chosen for its modern and fresh appearance, while still maintaining a connection to the familiar blue and complementing the signature green. Additionally, the client requested a refined version of their current logo, exploring two options: one with a metallic gradient and one without, the latter being suitable for embroidery on nurses' scrubs.

The client desired a return to a design more closely aligned with their original logo, featuring their signature green as the primary color while incorporating a more serious tone.